https://docs.google.com/viewer?url=http%3A%2F%2Fwww.hbs.edu%2Fresearch%2Fpdf%2F10-094.pdf Author Abstract Standard theories of corporate ownership assume that because markets are efficient, insiders ultimately bear agency costs and therefore have a strong...

Summing Up Why do managers choose to pursue profit so directly? The word "profit" in this month's column provoked a wide range of issues and emotions among respondents. It set off several debates. They ranged from definitions of "acceptable" profit to...

Sharpening Your Skills dives into the HBS Working Knowledgearchives to bring together articles on ways to improve your business skills. Questions to be Answered Does branding work for business-to-business marketing? Can individuals create their own brand?...

Think of famous brands you know: Hallmark cards and Coca-Cola soft drinks, for example. What do these products have in common for consumers? An emotional meaning that taps into thoughts and feelings related to the positive aspects of transformation, according...

Businesses rely on solid marketing strategies to boost sales—yet the tools used to evaluate these strategies often provide misleading results, leaving managers with the inability to accurately measure how they can get the best bang for their marketing...

When Apple launched its latest iPad, experts and nonexperts alike expected it to be dubbed "iPad 3," a natural follow-on to the second-generation iPad 2. Instead, the company called the new iPad just that: "the new iPad." Observers debated whether this...

Conoce los pilares fundamentales para tener un adecuado departamento de Crédito y Cobranza y mejora tus cuentas por cobrar Las ventas a crédito incrementan la posibilidad de tener mayores ventas y generar más clientes. Solo que antes de vender a crédito,...

De la ingeniería y los sistemas de aprovisionamiento militares, existe un modelo de gran utilidad y que es usado en diferentes ámbitos, siendo útil para el proceso de consultoría organizacional, coaching y psicoterapia; una herramienta fundamental. El...

Diferentes proyectos hacen uso del concepto “Estandarización”, esto puede ser en la réplica de un negocio exitoso a través de documentos (manuales y guías) como lo conforma un sistema de franquicias, hasta el desarrollo y/o validación de procesos y procedimientos...

El primer pilar de un departamento de crédito es “EL CONOCIMIENTO DEL CLIENTE”, es imperativo señalar que después de la solicitud de crédito, son los Burós de Crédito los que te darán la pauta para conocer mejor al cliente. Dando seguimiento al artículo...